In the commercial and the press campaign three models answer the question “What shines for you?”. In alternating voices, in a very intimate conversation, as if they were confiding in a friend, women express their desires, joke and above all reveal the special relationship they have with their jewelry, which is now precious allies of charm, now an important memory, now the sign of true love. Next to them, for the first time in a Stroili commercial, a male figure appears. Camille Lacourt, the beautiful French Olympic swimming champion.
Creative direction: Valeria Rusconi (art) Maddalena Giusto (copy)
Agency: The Beef
Production company: Mug Film
Executive producer: Isabella Spadacini
ClientSTROILIServicesAdvertising, Stampa, TVYear2014