PKB is a Swiss private bank with an international presence and group assets under management of more than 13 billion Swiss francs. The challenge for PKB was to create a brand that combined the values and identity of a traditional Swiss private bank with a differentiated, ambitious and future-oriented approach. After creating a solid brand model through an in-depth study of competitors, hundreds of interviews and surveys, and identifying a solid territory of differentiation, we crafted the new identity that reflected the bank’s clear vision and strong values. In just a couple of months we made different touchpoints tangible: logo, signage, website, as well as a roll-out process to activate the brand internally and externally.
