To celebrate the reopening of the Antica Torre di via Tornabuoni after the lockdown we realized a new video. A speech addressed to potential visitors to Florence, through memories and hope for the future. Our imaginary guide encourages us to rediscover beauty in this dark period, creating a parallelism between the preparation of Michelangelo’s David and the preparation of the Antica Torre to welcome its guests again.
The video was made with a montage of videos of Florence together with clips shot in the Tower.
Art Director: Valeria Rusconi
Copywriter: Maddalena Giusto
VoiceOver: Federico Passi
ClientAntica Torre TornabuoniServicesAdvertisingYear2017